Mr. Rocha began his career in the automotive industry in 1997. He is an accomplished and innovated individual with over 20 years of experience in sales, marketing, and new business development. Mr. Rocha is a proven leader and has excelled in multiple facets of management by applying critical thinking, conflict resolution and time management skills. As General Manager, his strong work ethic resulted in significant increased sales profit, volume, and customer satisfaction achievements. Mr. Rocha has also been an active and contributing member of the community. He has supported local community interests and nonprofit organizations. Since joining PACI in November of 2018, Mr. Rocha has already made significant strides by addressing key issues and implementing a culture where time and task resolution are imperative to the achievement of company goals.